The article has been updated successfully.Creating a framing menu
When you dine at a restaurant, do you ask your server, “How much does it cost for a steak dinner?” Or, do you read a menu first? What do you do when a customer walks into your shop and asks, “How much will it cost to frame this football jersey?” Do you just offer a price based on your most affordable “budget” option first? Do you try to convince them there are many different options and styles they can have if they are willing to spend a bit more? Do you try to describe some of the tasteful design elements and enhancements you can offer, such as extra mats, engraved plaques, V-grooves, etc.? Do your upsell efforts usually lead to a confused, suspicious and ultimately unconvinced customer? The “how-much-will-it-cost-to-frame-this” scenario probably happens on a daily basis for most of us. That said, wouldn’t it be nice if, when faced with the ever-present cost question, we could just say, “Well, have a look at our menu first, and see what you like”?An article By Jared Davis CPF, GCF
Download the full article below. Origianlly appeared in Decor Magazine May 2008.
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Last Updated
10th of February, 2010
